Update EMI media livestream planning
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aeroreyna
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Date: 2026-06-29
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Author: Hermes
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Tags: [project, emi, media, youtube, outreach, kingdom, international-team]
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---
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# EMI Media Outreach and YouTube Strategy
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## Objective
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The goal is to have the message of the Kingdom reaching all corners of the earth.
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This media effort should not be treated only as a content channel. It should become an EMI-branded global outreach system: clear message, consistent publishing, international participation, translation, promotion, and measurable follow-up.
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## Core Vision
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Build an EMI media presence that:
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- Proclaims the message of the Kingdom with clarity and excellence.
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- Reaches Spanish-speaking, English-speaking, and international audiences.
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- Equips leaders, churches, families, and younger generations to share the message.
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- Converts long-form teachings, services, testimonies, and events into short, shareable content.
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- Gives an international team a structured way to contribute, translate, promote, and multiply the content.
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## EMI Branded YouTube Presence
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### Channel Positioning
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Recommended positioning:
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- Name: EMI Global / EMI Kingdom / EMI International, depending on the official branding decision.
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- Primary identity: a global Kingdom message platform, not just a local church video archive.
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- Audience: believers, leaders, families, youth, churches, and seekers across nations.
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- Tone: apostolic, clear, excellent, warm, international, and spiritually focused.
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### Channel Structure
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Organize the YouTube channel around repeatable content pillars:
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1. Kingdom Teachings
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- Full teachings, conference sessions, and apostolic messages.
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- Clear titles with topic, speaker, and language.
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2. Short Kingdom Clips
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- 30–90 second clips from sermons, meetings, and teachings.
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- Designed for YouTube Shorts, Instagram Reels, Facebook, TikTok, and WhatsApp sharing.
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3. Testimonies and Transformation Stories
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- Personal stories from different regions.
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- Helps the message feel embodied, not only preached.
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4. International Voices
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- Contributions from Cuba, Mexico, Chile, Panama, Aruba, the U.S., and other connected regions.
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- Short regional updates, prayers, exhortations, and testimonies.
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5. Youth and Next Generation
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- Weekly short challenges and youth-created posts about Jesus and His Kingdom.
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- Aligns with the Latin America collaboration note: youth posting about Jesus and the Kingdom weekly.
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6. Events and Gatherings
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- Chiapas leaders summit content.
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- Monthly virtual meeting highlights where appropriate.
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- Regional family assembly content.
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### Branding Standards
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Create a simple EMI media kit:
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- Logo files.
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- Colors.
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- Fonts.
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- Thumbnail templates.
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- Lower-third template for speaker name, region, and topic.
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- Intro/outro options.
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- Standard title and description format.
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- Standard call-to-action: subscribe, share, comment, contact, connect with a local EMI leader.
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### Publishing Cadence
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Start sustainable, then grow:
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- 1 full teaching per week.
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- 3–5 short clips per week.
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- 1 testimony or international voice feature per week.
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- 1 monthly regional/global update.
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## Content Outreach Strategy
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### One Message, Many Formats
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Each major teaching or event should become:
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- Full YouTube video.
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- 3–10 short clips.
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- Quote graphics.
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- WhatsApp shareable clips.
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- Podcast/audio version if useful.
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- Translated captions or dubbed/subtitled versions.
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- Short written summary for newsletters or posts.
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### Distribution Channels
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Use YouTube as the central public library, then distribute outward:
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- YouTube long-form.
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- YouTube Shorts.
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- Facebook pages/groups.
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- Instagram Reels.
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- TikTok, if the team is ready.
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- WhatsApp groups and broadcast lists.
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- Church websites and Subsplash if applicable.
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- Email/newsletter for leaders and partners.
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### Outreach Funnel
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1. Discover: short clips, reels, shared WhatsApp content.
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2. Engage: full teaching, testimony, live event, or playlist.
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3. Connect: comment, subscribe, message, join local/regional group.
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4. Disciple: follow-up series, Bible/Kingdom study, regional leader connection.
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5. Multiply: equip viewers to share clips and create local language versions.
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## International Team Model
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### Core Roles
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Build the international media team with clear lanes:
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- Media Director: owns vision, standards, publishing calendar, and final approvals.
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- Content Producer: identifies messages, themes, and clips worth publishing.
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- Editor(s): edits full videos, shorts, captions, audio cleanup, thumbnails.
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- Translation/Subtitles Team: Spanish-English first; expand to Portuguese/French/other languages as God opens doors.
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- Regional Contributors: send testimonies, short teachings, prayer updates, and event footage from their nation.
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- Social Promotion Team: posts and shares content on assigned platforms and groups.
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- Community/Follow-up Team: monitors comments/messages and routes genuine connection requests to leaders.
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- Analytics Lead: tracks reach, retention, subscribers, shares, comments, and international growth.
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### Regional Representation
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Initial international team could include representatives or contributors from:
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- United States / Florida.
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- Cuba.
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- Mexico / Chiapas.
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- Chile.
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- Panama.
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- Aruba.
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- Other EMI-connected regions.
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### Team Operating Rhythm
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- Weekly 30-minute media standup: what is publishing this week, what clips are needed, what is blocking.
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- Monthly content planning meeting: themes, events, testimonies, campaigns.
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- Shared content calendar: titles, owners, deadlines, languages, platform status.
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- Shared asset folder: raw videos, exports, thumbnails, captions, logos, templates.
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- Simple approval process: theological/message review before publishing public content.
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## First 90-Day Rollout
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### Days 1–15: Foundation
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- Decide official EMI YouTube channel name and handle.
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- Confirm ownership/admin access and brand account structure.
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- Gather logo, colors, photos, speaker bios, and existing recordings.
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- Create basic channel art, avatar, About section, and contact email.
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- Define title, description, thumbnail, and caption templates.
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### Days 16–30: Content Inventory and Pilot
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- Audit existing recordings and identify the first 10 strong messages.
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- Select 20–30 short clip candidates.
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- Publish or schedule the first 4 long-form videos.
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- Publish the first 10–15 Shorts.
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- Create playlists by topic, speaker, language, and region.
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### Days 31–60: International Team Activation
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- Invite regional media contributors.
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- Assign roles for translation, clipping, promotion, and follow-up.
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- Start collecting testimonies and regional short videos.
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- Launch a weekly sharing rhythm through WhatsApp and social platforms.
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- Begin Spanish-English subtitles for the strongest content.
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### Days 61–90: Scale and Measure
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- Review analytics: audience countries, retention, top clips, subscriber growth, comments.
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- Double down on topics and formats that are reaching people.
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- Improve thumbnails/titles based on performance.
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- Create a monthly EMI Global Update video.
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- Prepare media plan for the Chiapas gathering and future regional family assembly.
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## Metrics to Track
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Track both reach and fruit:
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- YouTube subscribers.
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- Views by country.
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- Watch time and retention.
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- Shorts shares and comments.
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- Number of translated/subtitled videos.
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- Number of regional contributors active.
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- Messages or comments requesting connection/prayer/follow-up.
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- Testimonies received from content impact.
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## Immediate Next Actions
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- [ ] Decide the official EMI YouTube channel name/handle.
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- [ ] Identify who owns the channel/admin credentials.
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- [ ] Create a shared media folder and content calendar.
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- [ ] Choose the first 10 teachings/messages to publish or repackage.
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- [ ] Recruit the initial international media team.
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- [ ] Create thumbnail, lower-third, title, and description templates.
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- [ ] Define approval/review process before posting.
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- [ ] Prepare a Chiapas media capture plan.
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## Related Notes
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- [[Livestream and Video Generation Process]]
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- [[Latin America EMI Collaboration 2026]]
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- [[Technology for the Kingdom of God]]
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